Friday, December 21, 2012

How To: Recording and Transcribing Academic research interviews into word docs

Academic transcriptions can be classified into 3 types: Thesis, Dissertations and Lectures transcription. Academic transcription or AT are services that are tailor made for University faculty members and scholars. Recording interviews or discussions form the very heart of thesis process when it comes to collecting data. These interviews are then analyzed by first putting them into a typescript, and going the doc over and over again. Useful data is extracted and then merged into the research content.  Before converting the audio into text, the interviews have to be recorded and then typed out. Below is some information regarding how to transcribe audio

What is a Thesis Report? 

A dissertation or thesis report is a research document that a student candidate needs to submit as a part of their masters or doctorate program.  In preparation of a thesis, first a suitable topic needs to be decided. The topic can be an unproved statement or a view point which is adding substance to an existential finding.  Finding a suitable topic is usually the first hurdles that a person faces. There are many was to generate dissertation topics. Usually the best method is to consult lecturers and supervisors who are incharge of the research scholar. Libraries and archives of technical research can be consulted for better understanding of nature of topic.  Now days universities have digitized thesis archives and have made these available online.  Example of one such initiative is York University, http://www.cs.york.ac.uk/library/onlinereports/index.php where past research done by Computer Science (CS PHD) are available online for anyone to search.  

University UK Canada transcription service | Alltranscript.com
Academic University Transcription

The next stage of preparing a thesis is to collect data and supporting facts. Data which can be classified into primary and secondary, is mined using archives, reference, libraries, surveys, market research and interviewing people related to that field. A PHD Theatre Art’s student at UK University, for example conduct audio interviews with technicians and theatrical play artists. Interviews are conducted with multiple speakers and then it is transcribed into text. The art student can then analyze the transcripts and extract data or findings which can then be used as a part of the final academic research report. 

For transcribing research interviews, students have the option to either hire a professional transcriptionist or they may transcribe it by themselves. However mostly hire a professional since the time that it takes to transcribe several hours of audio can be substantial. For example, a person with an avg typing speed of 50 wpm will take 8-9 hours to type a 1 hour digital mp3 audio. A transcriptionist can do the same work in 3 hours at a much higher accuracy rate with a typing speed of 110+ words per minute. 


How to Record an Interview for Dissertations?  

If those looking to record their first audio, either a one-to-one interview,speech,lecture etc. below is a list of steps that one can follow and get started:

Step 1: Purchase a decent quality voice recorder. Good voice recorders are available from $20 to $50. However expensive devices are available
Step 2: Device settings: Set the recording format to mp3 or wma. Avoid wav format due to its large audio size.
Step 3: Set the recording kbps to anywhere between 128 and 192. Anything higher is unnecessary.
Step 4: Invest in a 8gb or higher capacity memory card.
Step 5: Keep spare AA batteries.
Step 6: Incase there is an option to decide the recording location, choose one that is free from disturbances. Example a busy restaurant is not a conducive environment for recording a discussion.

You are ready to go!

Steps to Transcribe Audio

The first step is to hire an online transcriber. There are many transcription services that are available online. The USP’s of these companies vary on pricing and branding. Before hiring a service, students must first decide their budget. Some companies overcharge for their services, hence it’s a wise decision to spend some time researching for the number of transcription vendors available online. There are 7 important things to keep in mind when hiring a transcription service company, these are:

1. Transcripts should be accurate. Minimum suggested accuracy is 99.25 percent or more.
2. Transcribed audio should be well proofread and checked for errors.
3. Online ordering system via secured payment gateway such as Paypal.
4. File upload facility using Dropbox or Sendspace like services.
5. Rush transcriptions or a tat of 24 hours should be available.
6. No extra charges for Difficult audio, difficult accent, multiple speakers. (Canadian, British, America, Scottish and EU)
7. Transcription rates per minute of audio should be within the student’s budget.
8. Output transcript into any desired custom format or word doc such as PDF,MS-Word, Txt file etc.

The next step in transcribing is to send the recorded interview to the vendor using an online file transfer system such as a Dropbox or Sendspace account. It is highly recommended that the digital files should be recorded in Mp3 or WMA format so as to keep the audio file size small. Smaller size makes it easier and saves time when transferring the files from the clients end.   

Backend Transcription

The transcription process commences from here on. The transcriber will download the audio/video file and begin typing the audio into text. Usually the first draft is typed out. Following this the rough transcript is then proofread. Proofreading is done by other transcribers part of the team so as to improve accuracy. The final proofread transcripts are then compiled into a custom format as specified by the customer and them emailed. This ends the transcription process.


Pricing an Important Factor:  

Affordable rates is an important criteria for students when it comes to services. Transcription services charge on the type of transcription –i.e. General, legal or medical transcription. Since academic transcription falls under the category of general type of transcription, charges are usually made on a dollar per audio minute basis. For medical, per page, per line and per character basis are a more popular method of business pricing.  Pricing denomination varies from country to country. For example uk typing services prefer to charge in British pound. Where as a Canadian transcription service would probably charge in USD.  If you convert the pound rate per audio minute to us dollars, most UK Typing services turn out to be pricier than their American or Canadian counterparts.
Cheap transcription services at Alltranscript.com
Pocket friendly transcriptions services for students

What is the Right Price for Transcription Service?  

Generally speaking prices are turnaround dependant. Rush transcriptions cost the highest with prices start at US$2 per minute and going as high as US$5 per minute. If the audio quality contains background noises and hence is termed as difficult, students might have to shell out extra.
However there are transcription services whose prices are affordable and economical.  At AllTranscript.com transcription prices start at US$1.10 per minute for a 3 day turnaround. For quick super rush transcriptions, transcription charges are US$ 1.75 per minute of audio.

No extra charges for difficult audio, multiple speakers, timestamping services and verbatim transcripts.


Other Forms of Academic Transcription:  

Academicians may require other forms of transcription besides thesis and dissertations. These are discusses in detail below:

·        Lecture transcription services: Assistant lecturers, senior lecturers, college professors and even students may record lectures that are important to them. Instead of listening to the whole lecture from the beginning it is a better idea to get it transcribed into text. A verbatim lecture is quicker to read, analyze and extract data for referencing purpose. 

·       University Focus Groups:  Martin James, a student of London University, UK shares his opinion on FG transcription, “When we conduct a classroom discussion with multiple particants, not everone is able to remember what each of us said. Focus group verbatim transcripts are an excellent was of recalling accurately what who said what. We can then analyze the statements, extract information and useful data and present our topic in a better fashion.”

·        University Seminars: Inter college seminars, Business Seminar, special events etc are held in colleges at regular periods. The minutes of meetings or the entire seminar may be transcribed for archival purposes.

About the Author

John Wayne is a senior typist working with a US Based transcription service company called AllTranscript.com transcription services. Mr. John has a rich experience of 4 years under his belt. Having transcribed over hundred of audios, video documentaries, interview, podcast radio episodes, teleseminars etc. he feels the most important thing in typing is accuracy. 


About AllTranscript.com

An online transcription company that has recently expanded its services to the UK and Canada. Customers can now enjoy typing services at much lower rates compared to other vendors out there.   Typing services in UK and Canada were introduced in the month of September,2012 with an aim to cater to this part of the world. Also the company is now focusing on providing affordable and cheap transcription service to UK universities such as University of Warwick, Durham Univ, Lancaster University, University of Liverpool and Manchester University.

 

Tuesday, December 4, 2012

SEO from a Podcast Transcriber’s perspective.


Introduction: 

Hello, I am Melvin. I am an audio transcriber by profession with over 7 years of experience. Currently I am working as a Senior-typist at a reputed transcription firm based in NY,USA. Over the years I have transcribed estimated 2000 plus audio hours of Interviews, Business Meetings, Podcasts, Seminars and many other digital types of recordings. Coming to this article, I will be putting forward an idea which will is beneficial for the SEO marketers. The idea is – Many SEO’s still overlook Transcription companies. 


What is Audio Transcription?

In simple terms, it is the process of converting the spoken speech in a digital recording such as Mp3 file or Wavfile into text. Transcription or typing can be classified as an administrative work which has been an established and a competitive industry in its own means since a very long time. 

Alltranscript.com Transcribers
Online Typing - AllTranscript.com

What are the different types of transcriptions?

Transcription can be categorized into 3 types: General, Legal and Medical. General transcription can be further bifurcated into: Podcast transcription, seminar transcription, business meeting, conference calls, thesis, dissertation and university transcriptions. 

Under medical transcription, only HIPAA compliant transcription vendors can provides work. Some types of MT are radiology, dermatology, pediatrics, neurology etc.

Legal transcription is related to court related recording. Some types of LT are transcribing Interrogations,911 calls, Witness reports, Court hearings etc.


Typing legal-court audio services
Legal Typing Solutions

Alternation, transcription can also be classified according to the digital media i.e. Audio or Video. These can further be classified as according to the extension of the their digital formats i.e. DSS,MP3,WAV,WMA,AVI,MPEG,MP4,DAT etc.


Where does Transcription Fit in the SEO World?

Recently I was going through a website which features a Podcast interview every Friday. The site offers SEO related link building services and has a blog which contains some very well written and Google-Bing optimized articles. Their on-page page optimization is done very well to the point that I assume that the crawlers can read the codes easily and index it accordingly. However, there was one section of the site which lacked the on-page optimization charm as its blog. 

This was the Podcast section. The issue was- The audio podcast was devoid of an interview transcript.  As soon  I opened the page containing the new release podcast, I listened to It. The conversation was very information, relevant and interesting. Thumbs up. After my listening was over, I scrolled down the page only to be disappointed- The page contained nothing else, it was empty. There was no audio transcript, relevant text of any sort, any call to action. Though there was a Addthis.com button and a Commentluv ,but it added very little charm to that particular page as a whole.

The webpage did not have a transcript of the conversation. If you look from a crawlers perspective, search engines like Google and Bing when crawling at the podcast page will note down the meta info,description,podcast titles etc. This will give the search engine some decent idea about what the page is about and its relevance. However it misses on the huge opportunity of indexing the contents of the podcast itself.

Secondly, a lack of transcript means the website user has no choice but to listen the Podcast in full. There may be time constraints and the listener may drop midway leading to high drop-off rates. These two issues are understood in details below: 

So what does a Transcript offer in terms of Search Engine Crawlability?

There are 2 types of media that crawlers find difficult to interpret- Audio-Video and Flash contents. I can also add images to the list. Search engines (SE’s) cannot understand the content of conversation taking place. As a way round this, there are certain indicators which helps it understand about the nature of the content. The indicators are Title tags,meta descriptions,Podcast mp3 titles etc. These are only onpage indicators which the crawlers can use effectively. However to use to its maximum potentials, webmasters and marketers should do this – Include a complete audio transcript of the conversation or content in the page itself.


Google bing seo
Google-Bing Page 1 Ranking

If you look at SEOMoz Whiteboard Friday videos, you will find the complete transcript of the video just below the video. This is excellent in terms of readability and crawlability. Besides this, these guys have labeled the text as “Transcript”. I strongly believe that Google is somewhat tuned to understand the word “Transcript”. It is possible that the Google correlates the text and the presence of a video/audio file on the page and concludes that the transcript is probably of that particular digital media.


What does text offer to the website user?

Website users usually don’t have much time to spend on a page as they like to hover or move around several sets of pages and different website for fulfilling their purpose of internet surfing. A transcript gives the website user the power to bypass the audio listening process without spending the actual duration of the video or audio. Not only this there are other key benefits:

Audio transcript, Newmediadenver.com
Source: Newmediadenver.com

1.       Transcripts can be highlighted and copied easily.
2.       Transcripts are easy from a reference point of view.
3.       Researchers and University lecturers prefer Transcripts.
4.       Webmasters can add anchor texts.
5.       Reading is Way faster! Website users usually prefer reading.


A Twist of Tale with Video SEO.

For website that feature a podcast SEO along with a transcript on the same page, users might give prefer reading the transcript. However, this may not always be the case with Video Podcast or Youtube like videos. The reason being – Videos are more involving than a plain-simple audio. Hence it’s a safe bet to publish the video transcript on the same page as the video. 

Source: Pjmconsulting.co.uk
Source: Pjmconsulting.co.uk

We talked about the upsides. What are the downsides of Transcription?

There is only one really. Transcription costs. With the ample number of transcription vendors out in the online market, transcription charges which would run into hundreds of dollars for transcribing one hour of audio have now come down a low and affordable prices. However, not everyone can afford it. Let’s say you are one a limited budget and your website publishes a video tutorial once every week duration of which is around 30 minutes. Considering a tat of 24 hours to 3 days, transcription rates will vary from $37 to $75. Which means monthly investment of $225. If you frequent more podcasts, the costs would rise proportionately. 


My SEO Trend 2013 prediction: Podcast Transcript Inclusion.

Currently I serve clients who feature weekly or daily podcasts updates on their websites. Our clients send us the podcast in advance. Our team of transcribers work on it, transcribe it into text and submit the transcript to the clients in word documents. The text is then copied, formatted and put up on the podcast page. Many of these websites have unique visitors running in thousands every day. I strongly believe that one of the upcoming SEO trends for 2013 year will be more and more marketers will go in for Podcast transcriber services and will include a readable text version of the audio in their sites.

Nostradamus seo predictions
Nostradamus SEO Prediction for 2013

Author Box

Melvin Williams is a transcriptionist by profession with over 7 years of experience. His philosophy in life is – A healthy work life balance is a must for happy living.


About Alltranscript.com

An online transcription site which offers audio & video services at affordable rates. Visit website or reach us @Alltranscrip for more info on pricing.