Introduction:
Hello, I am Melvin. I am an audio transcriber by profession with over 7 years of experience. Currently I am working as a Senior-typist at a reputed transcription firm based in NY,USA. Over the years I have transcribed estimated 2000 plus audio hours of Interviews, Business Meetings, Podcasts, Seminars and many other digital types of recordings. Coming to this article, I will be putting forward an idea which will is beneficial for the SEO marketers. The idea is – Many SEO’s still overlook Transcription companies.What is Audio Transcription?
In simple terms, it is the process of
converting the spoken speech in a digital recording such as Mp3 file or Wavfile into text. Transcription or typing can be classified as an administrative
work which has been an established and a competitive industry in its own means
since a very long time.
Online Typing - AllTranscript.com |
What are the different types of transcriptions?
Transcription can be categorized into 3
types: General, Legal and Medical. General transcription can be further
bifurcated into: Podcast
transcription, seminar transcription, business meeting, conference calls, thesis,
dissertation and university transcriptions.
Under medical transcription, only HIPAA
compliant transcription vendors can provides work. Some types of MT are
radiology, dermatology, pediatrics, neurology etc.
Legal transcription is related to court
related recording. Some types of LT are transcribing Interrogations,911 calls,
Witness reports, Court hearings etc.
Legal Typing Solutions |
Alternation, transcription can also be
classified according to the digital media i.e. Audio or Video. These can
further be classified as according to the extension of the their digital
formats i.e. DSS,MP3,WAV,WMA,AVI,MPEG,MP4,DAT etc.
Where does Transcription Fit in the SEO World?
Recently I was going through a website which
features a Podcast interview every Friday. The site offers SEO related link building services and has a blog which contains some very well written and
Google-Bing optimized articles. Their on-page page optimization is done very well
to the point that I assume that the crawlers can read the codes easily and
index it accordingly. However, there was one section of the site which lacked
the on-page optimization charm as its blog.
This was the Podcast section. The issue
was- The audio podcast was devoid of an interview transcript. As soon
I opened the page containing the new release podcast, I listened to It.
The conversation was very information, relevant and interesting. Thumbs up.
After my listening was over, I scrolled down the page only to be disappointed-
The page contained nothing else, it was empty. There was no audio transcript, relevant
text of any sort, any call to action. Though there was a Addthis.com button and
a Commentluv ,but it added very little charm to that particular page as a whole.
The webpage did not have a transcript of
the conversation. If you look from a crawlers perspective, search engines like
Google and Bing when crawling at the podcast page will note down the meta
info,description,podcast titles etc. This will give the search engine some
decent idea about what the page is about and its relevance. However it misses
on the huge opportunity of indexing the contents of the podcast itself.
Secondly, a lack of transcript means the
website user has no choice but to listen the Podcast in full. There may be time
constraints and the listener may drop midway leading to high drop-off rates.
These two issues are understood in details below:
So what does a Transcript offer in terms of Search Engine Crawlability?
There are 2 types of media that crawlers
find difficult to interpret- Audio-Video and Flash contents. I can also add
images to the list. Search engines (SE’s) cannot understand the content of
conversation taking place. As a way round this, there are certain indicators
which helps it understand about the nature of the content. The indicators are
Title tags,meta descriptions,Podcast mp3 titles etc. These are only onpage
indicators which the crawlers can use effectively. However to use to its
maximum potentials, webmasters and marketers should do this – Include a
complete audio transcript of the conversation or content in the page itself.
Google-Bing Page 1 Ranking |
If you look at SEOMoz Whiteboard Friday
videos, you will find the complete transcript of the video just below the
video. This is excellent in terms of readability and crawlability. Besides this,
these guys have labeled the text as “Transcript”. I strongly believe that
Google is somewhat tuned to understand the word “Transcript”. It is possible
that the Google correlates the text and the presence of a video/audio file on
the page and concludes that the transcript is probably of that particular
digital media.
What does text offer to the website user?
Website users usually don’t have much time
to spend on a page as they like to hover or move around several sets of pages
and different website for fulfilling their purpose of internet surfing. A
transcript gives the website user the power to bypass the audio listening
process without spending the actual duration of the video or audio. Not only
this there are other key benefits:
Source: Newmediadenver.com |
1.
Transcripts can be highlighted
and copied easily.
2.
Transcripts are easy from a
reference point of view.
3.
Researchers and University lecturers
prefer Transcripts.
4.
Webmasters can add anchor texts.
5.
Reading is Way faster! Website
users usually prefer reading.
A Twist of Tale with Video SEO.
For website that feature a podcast
SEO along with a transcript on the same page, users might give prefer
reading the transcript. However, this may not always be the case with Video
Podcast or Youtube like videos. The reason being – Videos are more involving
than a plain-simple audio. Hence it’s a safe bet to publish the video
transcript on the same page as the video.
Source: Pjmconsulting.co.uk |
We talked about the upsides. What are the downsides of Transcription?
There is only one really. Transcription
costs. With the ample number of transcription vendors out in the online market,
transcription charges which would run into hundreds of dollars for transcribing
one hour of audio have now come down a low and affordable prices.
However, not everyone can afford it. Let’s say you are one a limited budget and
your website publishes a video tutorial once every week duration of which is
around 30 minutes. Considering a tat of 24 hours to 3 days, transcription rates
will vary from $37 to $75. Which means monthly investment of $225. If you frequent
more podcasts, the costs would rise proportionately.
My SEO Trend 2013 prediction: Podcast Transcript Inclusion.
Currently I serve clients who feature
weekly or daily podcasts updates on their websites. Our clients send us the
podcast in advance. Our
team of transcribers work on it, transcribe it into text and submit the
transcript to the clients in word documents. The text is then copied, formatted
and put up on the podcast page. Many of these websites have unique visitors
running in thousands every day. I strongly believe that one of the upcoming SEO
trends for 2013 year will be more and more marketers will go in for Podcast
transcriber services and will include a readable text version of the audio in
their sites.
Nostradamus SEO Prediction for 2013 |
Author Box:
Melvin Williams is a transcriptionist by
profession with over 7 years of experience. His philosophy in life is – A
healthy work life balance is a must for happy living.
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