Hello Readers,
Finding participants to interview in a podcast episode is
probably one of the biggest hurdle for a podcaster. If you are new startup in
the podcast world then things become slightly more difficult. But one need not
worry about this as there are various methods and techniques on how to go about
finding a the correct research/interviewee participants to participate in your
next podcast episode. Some of the most powerful techniques have been discussed
below:
Drafting an email: First one needs to draft an email which
would ask the potential interviewee's to participate in your Podcast episode.
The draft email should mention
A. How you
found contact email address of the participant
B. Briefly
introduce who you are. One to three lines should suffice.
C. Ask them
directly if "We could interview you for our upcoming Podcast episode for
the month of …"
D. Close the
email by saying that we would love to work with you soon and are looking forward
to receiving a reply from you.
The email
should be as brief as possible, should be broken into short paragraphs.
Lead Generation using Social Media: The most popular social media to find
interviewee's that we highly recommend are Twitter, About.me, LinkedIn. One can
even make use of local directories such as Yelp.- Especially if
your podcast is related to a niche industry. One can make use of Yelp by searching
for local businesses and then contacting the owners or CEO or the target
participants.
Twitter is by far the most easiest to work with. There is a
high probably that you will find the person/business website address mentioned
in their bio. One can visit their website and then get in touch with them
through the "Contact us page". We don't recommend tweeting directly
to the target participating asking them for their participant. This is because
maximum number of characters is limited so the pitching would be limited to a
few sentences. And it would probably sound informal as well.LinkedIn is another very good professional site that
podcasters can make use of.
University Students and Professors: University lecturers,
assistant professors and students form a very good research group for all types
of discussions on podcasts. One can easily reach out to star performing
students and ask them for their opinions especially on social media, technology
and health. For highly specific niche related topics, one can search for
University directories and even make use of University alumni directories such as this one.
What's in it for me? Well, most potential participants would
like to associate themselves with a podcast which has some significant
listeners to it and would directly or indirectly market themselves. If your
podcast is a relatively known then it should be easy to attract new
interviewee's. Towards the end of the podcast episode one can thank the participant
But what if you are a new startup with very few listeners?
In that scenario it's best to reach out to the potential interviewee and tell
them that you are new startup and looking forward to working with them. Though
your service may or may not perform well in marketing in the initial stage but
it always best to show some courtesy to the interviewee by sending out a thank
you note after a few days of launching the podcast episode.
One can send a full transcribed podcast transcript to their
emails as well. As we discussed a few backs there are several advantage to
transcribing podcasts, out of which sending a transcript to the interviewee is
one of them.
Workflow Steps For Finding A Podcast Participants:
1. Draft a
common email. This can be fine tuned and modified later depending varying
according to the each participant to whom you will be pitching to.
2. Find
contacts using Twitter, LinkedIn and About.me search buttons.
3. Start
contacting as many potential candidates as possible.
What if
there is no reply back?
If there is
no reply back from the person whom you contacted then it's best to refrain from
any sort of further contact as this could lead to unsolicited emails. In the
case when a participant becomes curious to know more about you and your podcast
series, then one can continue the conversation of emails and even on Skype. At
this stage you can supply as many supporting materials, marketing materials,
links to previous podcast episodes, and even transcripts of previous podcast
episodes. Transcripts are easy to obtain as they easy and affordable to
transcribe.
If there any
suggestions or feedback then we would love to hear from you. Contact us using
the comment section below or via Twitter and we will get back to you as soon as
possible.
Thanks,
AllTranscript.com
Team.
Links Worth
Visiting:
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Some Do's and Dont's for recording a focus group discussion.
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