This week on our continuing series of video marketing and promotion via Alltranscript.com's transcription services, we bring to the social media lovers and users out there a series on Vlogging or Video Blogging.
So What Is a VLog?
A VLOG, abbreviation of Video Log, is basically a blog in a video format. They are different from regular blogs because they share content in a distinct way: through videos instead of words, texts and pictures.
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| Have you considered Vlogging? |
They are a great tool to engage an audience and have their full attention, considering it's much easier to watch a video then to read a long text. It's also an opportunity to allow readers to get to know the author better, because they can truly see you and listen to your voice, instead of just reading your content. Here are 4 ways to boost VLOG's:
Post VLOG's On Your Website Every Day
Make an effort to post at least one VLOG on your website every single day. You really have to turn it into a habit. They are usually short videos, not longer than 6 minutes, so it's easy to plan ahead, record a bunch of them and then post one at a time.
Other than drawing a lot of attention, because people generally love videos, VLOG's add to the content and are a great way to make your website more appealing to search engines. They can be an effective way of creating more traffic, so it really is worth the extra work.
Share VLOG's On Social Media.
Sharing VLOG's on social media is just as important as posting them on your website. Video platforms such as YouTube, Vimeo and Facebook are great places to be seen and create traffic. People can like and comment your videos, giving the audience a place to publicly talk and discuss your content.
Viewers can also share it with friends and get more people to see the VLOG's. It's a great opportunity to reach a larger group, that might not find you if you just have the website. The biggest shot a video has to go viral is certainly through social media, and that's a chance no one can afford to miss.
Add A Catchy Title To Your VLOG
People usually don't spend the time they should when it comes to picking a title for a post or VLOG. It's important to have in mind that the title is the first and can be the only thing your viewer sees, so it's your one chance to grab his attention.
Think carefully and choose a catchy title that has the potential to get the audience interested. Titles with "How to..." or "5 tips to..." are generally crowd pleasers, so consider them if you can, but it's really about describing what your video has to offer in a few words, and leaving your viewer wanting more.
Transcribe VLOG's
It might seem pointless at first, but to boost your website marketing it's essential to transcribe your VLOG's (video logs) and publish your transcription along with the video. The publishing of the transcribed text can be done in one of the following ways:
1(a).Insert the video transcript just below the video on your website.
2(b).Podcaster can transcribe their video and audio podcasts by hiring a professional interview transcriptionist such as this one.
2. Convert the text into a readable PDF Ebook and publish on Lulu.com or Amazon Kindle.
3. Convert the video transcription into captions or subtitles.
It will certainly add to the content of the site. Search engines will love it too, since you will have all your important keywords written on your post, other than the video itself.
Important Tip: Consider adding captions and subtitles to all of your VLOG's. Sometime back we posted a guide on how captions can help to improve search engine visibility. The guide can be read here.
It's important to think about your viewers, because sometimes people just don't have the time to watch an entire video, and it's much faster to read the content. Some people also like to browse through the written content before watching the video, in order to make sure if they are really interested in it.
Who Uses VLOG's?
At this point you might be thinking, who uses VLOG's? Well, many people have discovered the benefits they can bring and are devoting their time to share content through it. Some examples are online marketers, health coaches and trainers, personal grooming coaches, social media experts, IT specialists, teacher, career counselors, etc. These are just to name a few, but anyone can use VLOG's, it's just a matter of analyzing what you want to share with the world, and how you can share it in a video.
Summary
The internet is huge and there is an audience for everyone. Posting regular VLOG's can help you engage your viewers and turn them into true followers, that later on will watch anything you upload simply because you posted it. VLOG's can be used in numerous areas and fields of interest, it's just a matter of being creative and deciding the best way to showcase whatever it is that you have to offer.
To sum up, there are many ways in which VLOG's can help boost website marketing. By following easy steps like posting them every day on your website and on social media, creating catchy titles and transcribing the content in to your site, it's certainly possible to attract more viewers and turn them into a devoted audience.
People can get to know you, your content and your website better, in a faster, more dynamic and fun way. It's one of the best tools available to promote your site, so don't miss that opportunity and starting using VLOG's today. I'm sure you won't regret it.
Watch Zoella, The 11 year old Youtube Vlogger!
Suggested and Related Readings:
Vlogging tips for Youtube Users.
Transcribe audio interviews and video logs at Alltranscript.com
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